ModaPrima is the international show of fashion and accessories collections, November 26-28, that presents at the MIC (Milan Convention Centre in Fieramilanocity) collections of women and
men’s fashion and accessories, in addition to flash previews of the next season.Organized by the same team behind the prestigious Italian fashion fairs Pitti Immagine Uomo and Pitti W, this is the 71st edition of this international trade show for mid-range women's and men's fashion labels aimed at large scale distribution. This year sees a new location for the event, as it moves from Milan to Florence's Stazione Leopolda, a large 19th century railway station near the old city center. The new central location is expected to increase international attendees to the event, which last year welcomed traders from 45 countries.
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