Designer Marc Jacobs recently described his new fragrance Oh, Lola! as: "sensual", saying how the little sister scent to the hugely successful Lola is: "More of a Lolita than a Lola".
But it turns out the ad campaign to promote the fragrance is too sensual for some. The Advertising Standards Authority received several complaints after seeing 17-year-old actress Dakota Fanning posing with an oversize bottle of the scent between her legs.
Complaints stated that the Twilight star was being portrayed in an irresponsible and sexualised manner. The ASA responded by stating: "We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child."
telegraph.co.uk
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