Refaeli Launches Underwear Line

Supermodel Bar Refaeli is launching an affordable underwear collection for men and women.The line, called Undeez, will be the Israeli model's first foray into branded products, and comfort appears to be a key concern as the website's holding page describes it as ''underwear designed to simply fit''.

WWD reports that the line, comprising basic items such as innerwear, undershirts, tights and camisoles, will be positioned in the midrange price sector, aimed at consumers between the ages of 25 and 45.

Undeez is set to go on sale online and in selected stores in Europe early next year, before reaching the US later in 2012.

Bar's venture into the realm of underwear sees her following in the footsteps of Gisele Bündchen, who earlier this year teamed up with Brazilian company Hope for the Gisele Bundchen Intimates collection.

Australian model Elle Macpherson began the trend back in 1990, when she launched Elle Macpherson Intimates. The brand is now sold across the globe, with outlets across Europe, America, Australia and the Gulf States.

Bar will be modelling the Undeez women's line herself, although images have yet to be released. The 26-year-old is currently the face of French lingerie firm Passionata.

www.vogue.co.uk