CHLOE ,on 23 November, announced that it will launch a new fragrance, L'Eau de Chloé, in March.
Created by Michel Almairac - the creator of Chloé's popular signature scent - the new fragrance features distilled rosewater, patchouli and citrus notes, and is tantalisingly described as the olfactory equivalent of "layers of chiffon in bright sunlight, bare feet brushing long grass" and "the glow of dawn on the skin".
The 21-year-old model Camille Rowe-Pourcheresse has been selected as the face of the fragrance, starring in a print campaign shot by Camilla Akrans and a short film by Mario Sorrenti.
Created by Michel Almairac - the creator of Chloé's popular signature scent - the new fragrance features distilled rosewater, patchouli and citrus notes, and is tantalisingly described as the olfactory equivalent of "layers of chiffon in bright sunlight, bare feet brushing long grass" and "the glow of dawn on the skin".
The 21-year-old model Camille Rowe-Pourcheresse has been selected as the face of the fragrance, starring in a print campaign shot by Camilla Akrans and a short film by Mario Sorrenti.
Available from March 7 2012.
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