Topman Online Fashion Magazine

Topman will launch a new global online fashion magazine for men this month.According to WWD , the UK-based fashion retailer, which is the sibling chain to Topshop and has outlets in the US and Asia, will launch an online magazine called Topman Generation on November 30.

Readers from across the globe will be able to access the publication via a link on topman.com, the brand's e-commerce site which ships internationally.

The interactive magazine will include features, comment pieces and culture guides and has been designed for access via computer, tablet or mobile phone without the need to download a dedicated app.

A shopping feature will also allow readers to directly purchase items worn by models and celebrities in articles, with Yoko Ono, Seth Rogen and Kirsten Dunst being just some of the stars set to feature.

Topman is one of the latest brands to use editorial-rich websites to appeal to male audiences, following in the footsteps of luxury online menswear boutique mrporter.com, whose online magazine The Journal offers readers access to features and celebrity interviews.

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