When Barney's New York announced that Lady Gaga would be giving it a festive makeover for the holidays, expectations were high.
And the singer didn't disappoint this evening as she unveiled a series of outlandish creations to launch the season.
Dressed in a snowy white Chanel ballgown and strings of pearls, the 25-year-old made for a glamorous ambassador for the designer department store.
As for the designer mecca itself, Madison Avenue was lined with garishly decorated cars, where the dancing continued.
A glimpse of the window displays show a boudoir sets that appear to have been made out of hair. From the mirror frame to the chair and curtains, silver strands of hair create an eerie scene.
The entrance, meanwhile, has been transformed into an outlandishly colourful monster mouth - with customers expected to walk through its giant jaws towards the fifth-floor installation.
She and her team have decorated and filled the entire fifth floor, a massive 5,550 square feet, with products - many of which seem to be an ode to the songstress and performer.
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